"NO SIZE FITS ALL" by Hayes and Malone

A powerful book. . . When I started reading this book I was very impressed, I might even say “stoked,” as if I were riding not only a big wave . . . but “the” wave. (I’m in California.) Then I got stuck in the middle, dead in the water, and I had to sit down and purposefully paddle through. After reading it, I looked a little differently at my website wisdomgame. This book is about the revolutionary developments of and within the internet as it evolves into smaller groups (social nodes). It’s about how corporations, business, and individuals can survive and market to the large mass on the Internet and also to smaller social nodes.Trust within the social node will become the medium of exchange. The book’s title “No Size Fits All,” refers to trust. The variations in the amount of trust needed on the Internet and in the social node will differ.Because of many different factors, selling to the smaller social node will be like selling from person to person. It will be mass handselling.I have to argue a bit with the authors. I think when you look a chimera in the face you’d better not be happy to be the next meal. That’s what’s happened to the average marketer, and perhaps these book authors. Books are probably dead and marketers are out of jobs.But I jest. Put metaphorically, from within the beast you can’t describe the beast nor can you predict what it eats or where it goes.  Like the post, the telegraph, the telephone, the radio, and TV, . . . the internet is a social utility. It allows us instantaneous to connect digitally, electronically, and virtually. However the authors didn’t seem to mention what humans crave and require is physical contact and physical interaction with other living humans. That’s what makes us seek out groups and group interaction. Weather or not the sitting in front of a computer on the internet can provide this basic human need is yet to be seen.I think “No Size Fit’s All,” is a seminal book written at a high level that provides tremendous food for thought which I’m still mulling over. As I’m being an author and marketer with my website Wisdomgame and my books, I Hope I don’t get indigestion. This books is a heady meal. I give it 5 stars. Even though I felt it a little slow toward the end, it is a must read. If you don't understand what they're talking about . . . you get left behind. Buy it now.

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